Ebook Download In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules, by Stacy Perman
Do you believe that reading is a vital task? Locate your reasons adding is very important. Checking out an e-book In-N-Out Burger: A Behind-the-Counter Look At The Fast-Food Chain That Breaks All The Rules, By Stacy Perman is one component of pleasurable activities that will certainly make your life quality better. It is not about simply what kind of book In-N-Out Burger: A Behind-the-Counter Look At The Fast-Food Chain That Breaks All The Rules, By Stacy Perman you check out, it is not only regarding the number of books you read, it's concerning the behavior. Reviewing practice will certainly be a way to make publication In-N-Out Burger: A Behind-the-Counter Look At The Fast-Food Chain That Breaks All The Rules, By Stacy Perman as her or his pal. It will certainly regardless of if they spend cash and spend more e-books to complete reading, so does this book In-N-Out Burger: A Behind-the-Counter Look At The Fast-Food Chain That Breaks All The Rules, By Stacy Perman
In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules, by Stacy Perman
Ebook Download In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules, by Stacy Perman
In-N-Out Burger: A Behind-the-Counter Look At The Fast-Food Chain That Breaks All The Rules, By Stacy Perman. In what situation do you like reviewing so considerably? What regarding the kind of the e-book In-N-Out Burger: A Behind-the-Counter Look At The Fast-Food Chain That Breaks All The Rules, By Stacy Perman The should check out? Well, everyone has their own reason should read some e-books In-N-Out Burger: A Behind-the-Counter Look At The Fast-Food Chain That Breaks All The Rules, By Stacy Perman Mainly, it will connect to their necessity to obtain understanding from guide In-N-Out Burger: A Behind-the-Counter Look At The Fast-Food Chain That Breaks All The Rules, By Stacy Perman and intend to read simply to obtain enjoyment. Stories, story book, as well as various other entertaining e-books end up being so prominent today. Besides, the clinical books will certainly also be the finest need to decide on, particularly for the students, instructors, doctors, business owner, as well as other careers who enjoy reading.
This book In-N-Out Burger: A Behind-the-Counter Look At The Fast-Food Chain That Breaks All The Rules, By Stacy Perman offers you much better of life that could produce the top quality of the life more vibrant. This In-N-Out Burger: A Behind-the-Counter Look At The Fast-Food Chain That Breaks All The Rules, By Stacy Perman is just what individuals now need. You are below and also you could be precise and certain to get this book In-N-Out Burger: A Behind-the-Counter Look At The Fast-Food Chain That Breaks All The Rules, By Stacy Perman Never ever question to get it even this is simply a book. You could get this publication In-N-Out Burger: A Behind-the-Counter Look At The Fast-Food Chain That Breaks All The Rules, By Stacy Perman as one of your compilations. But, not the compilation to present in your bookshelves. This is a valuable publication to be reviewing compilation.
Exactly how is to make certain that this In-N-Out Burger: A Behind-the-Counter Look At The Fast-Food Chain That Breaks All The Rules, By Stacy Perman will not presented in your bookshelves? This is a soft data book In-N-Out Burger: A Behind-the-Counter Look At The Fast-Food Chain That Breaks All The Rules, By Stacy Perman, so you could download In-N-Out Burger: A Behind-the-Counter Look At The Fast-Food Chain That Breaks All The Rules, By Stacy Perman by acquiring to obtain the soft file. It will reduce you to read it whenever you need. When you feel lazy to move the published book from home to office to some place, this soft documents will certainly reduce you not to do that. Because you can only save the data in your computer hardware and also gadget. So, it enables you review it all over you have willingness to read In-N-Out Burger: A Behind-the-Counter Look At The Fast-Food Chain That Breaks All The Rules, By Stacy Perman
Well, when else will you discover this possibility to get this publication In-N-Out Burger: A Behind-the-Counter Look At The Fast-Food Chain That Breaks All The Rules, By Stacy Perman soft data? This is your great opportunity to be here as well as get this wonderful publication In-N-Out Burger: A Behind-the-Counter Look At The Fast-Food Chain That Breaks All The Rules, By Stacy Perman Never ever leave this book prior to downloading this soft data of In-N-Out Burger: A Behind-the-Counter Look At The Fast-Food Chain That Breaks All The Rules, By Stacy Perman in link that we give. In-N-Out Burger: A Behind-the-Counter Look At The Fast-Food Chain That Breaks All The Rules, By Stacy Perman will actually make a large amount to be your buddy in your lonely. It will certainly be the most effective companion to improve your company and pastime.
“This book grills up an enjoyable read for both avid foodies and novice diners alike! Perman’s sneak peek into the fascinating history of In-N-Out is as good as the delicious burgers themselves.”
—Mario Batali, celebrity chef and author of Molto Italiano
A behind-the-counter look at the fast-food chain that breaks all the rules, Stacy Perman’s In-N-Out Burger is the New York Times bestselling inside story of the family behind the California-based hamburger chain with a cult following large enough to rival the Grateful Dead’s. A juicy unauthorized history of a small business-turned-big business titan, In-N-Out Burger was named one of Fast Company magazine’s Best Business Books of 2009, and Fortune Small Business insists that it “should be required reading for family business owners, alongside Rich Cohen’s Sweet and Low and Thomas Mann’s Buddenbrooks.”
- Sales Rank: #329049 in Books
- Published on: 2010-10-12
- Released on: 2010-10-12
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .83" w x 5.31" l, .62 pounds
- Binding: Paperback
- 368 pages
Amazon.com Review
Amazon Best of the Month, April 2009: With In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules, BusinessWeek writer Stacy Perman presents a chronicle of how a family-run California hamburger joint went on to become an American pop culture icon. Founded in 1948 by Harry Snyder and his wife Esther in Baldwin Park, CA, In-N-Out Burger attracted a cult-like fanbase of cruising teens, surfers, and celebrities alike (who developed a secret shorthand for custom orders). As they expanded slowly over the years across California and into Nevada, Arizona, and Utah, they never sacrificed their core customer-service values and commitment to quality. Their made-to-order success story packs enough family drama to fuel an HBO miniseries. After Harry died in 1976, his son Rich took over the business (and was responsible for adding discreet Bible verses to In-N-Out cups and wrappers) until his death in a 1993 plane crash. His brother Guy, a drag-racing rebel with a dark side, stepped in to helm the business until his accidental overdose in 1999. If you've never had an In-N-Out burger, Perman's book just might inspire you to find a good reason to get yourself to Southern California and seek out an off-the-menu 3x3 with a side of Animal Style fries. --Brad Thomas Parsons
Author Stacy Perman's Guide to In-N-Out Burger's "Secret Menu"
Except for the addition of 7-Up and Dr. Pepper, In-N-Out Burger's menu has remained much as it was when the chain opened its first drive-thru in Baldwin Park, California in 1948. However, at some point in time, a "secret menu" emerged. Something of an insider's code, it is an off-menu series of variations on the chain's standard fare (Double-Double, hamburger, cheeseburger, and french fries) that has been passed on entirely by word-of-mouth through the years.
Although the "secret menu's" origins remain a mystery, part of its existence can be explained by the fact that In-N-Out Burger has always insisted on cooking-to-order each individual burger any way a customer wanted it prepared. Over time, several of these variations gained traction and somewhere along the way a number of them were given their own names. While frequently steeped in rumor and apocryphal tales the "secret menu" is almost always used by those In-N-Out customers in the know.
These are the most popular "secret menu" items. In-N-Out Burger has listed them on their website (and even trademarked their names):
Double Meat: Two beef patties, lettuce, tomato, spread, (optional onions) on a toasted bun.
3x3: Three beef patties, lettuce, tomato, sauce, three slices of American cheese, (optional onions) on a toasted bun.
4x4: Four beef patties, lettuce, tomato, sauce, four slices of American cheese, (optional onions) on a toasted bun.
Grilled Cheese: Two slices of melted American cheese, lettuce, tomato, sauce, (optional onions) on a toasted bun.
Protein Style: Any burger served sans bun and wrapped in lettuce.
Animal Style: Any burger with mustard cooked beef, lettuce, tomato, extra sauce, pickle, and grilled onions on a toasted bun. (Note: the Grilled Cheese can also be prepared Animal Style)
A few more "secret" variations that have made the rounds for those in the know:
X x Y: Any number of beef patties with corresponding slices of American cheese (note on one memorable Halloween evening in Las Vegas a group of friends famously ordered and consumed a 100x100).
Flying Dutchman: beef patty or patties and American cheese slice(s) no vegetables or bun.
Veggie Burger (sometimes called a Wish Burger): no beef or cheese, just lettuce, tomato, or (optional) onions on a toasted bun.
Extra Everything: just like it sounds--extra sauce, tomato, lettuce, and onions served grilled or raw.
Chopped Chilies: mild chopped peppers are added to any burger.
The "secret menu" also extends to a variety of french fry variations:
Animal Style Fries: an order of fries slathered in melted American cheese, sauce, and grilled onions.
Fries Light: reduced cooking time resulting in softer, chewier french fries.
Fries Well-Done: increased cooking time resulting in crispier, browner french fries.
Cheese Fries: french fries bathed in melted American cheese.
Onion Variations:
The usual scenario is a whole slice of fresh onion cooked with the burger but In-N-Out will serve onions grilled, raw, and chopped if asked.
For those really in the know:
If you ask an associate at the counter they will give you a serving of yellow chili peppers.
Pickles are added only upon request.
From Publishers Weekly
Perman (Spies Inc.) casts an affectionate and admiring eye at In-N-Out Burger, the family-owned, Southern California chain that has become a cultural institution without franchising, going public, changing its menu or precooking its burgers. This book traces the history of the company and the Snyders, the family that founded and still owns In-N-Out, interspersed with the evolution of the fast-food industry. Perman never makes good on her promise to go behind-the-counter and analyze the company's dealings—her access to executives and family members did not extend to gleaning financial or strategic information—consequently it's never clear whether In-N-Out's conservatism is a conscious business strategy, a personal preference of the owners or plain complacency. More a glowing fan letter from an appreciative customer than exposé, this book has more to say about the company's celebrity fans, American family dynamics and our collective love affair with fast food. (Apr.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From School Library Journal
In-N-Out Burger is a regional hamburger chain (California, Arizona, Nevada, and Utah) with a cult following. The chain is known for its eccentricities—e.g., a secret menu and tiny Bible verses printed on almost everything—but its strangeness contributes to its appeal. In this dense history, Perman (Spies, Inc.: Business Innovation from Israel's Masters of Espionage) follows three generations of the Snyder family as they expand their business from a hot dog stand to a chain found in 200 locations. Perman lays the groundwork for contrasting family-owned In-N-Out with megacorporation McDonald's, but this appealing theme simply disappears. Founder Harry Snyder was simultaneously a fast-food innovator (he invented the two-way speaker box) and a micromanaging Luddite who seemingly succeeded in spite of himself by being in the right place at the right time. As Perman details two more generations of family dysfunction, her dry tone keeps the reader from the more engaging episodes. Interest in this sometimes plodding text will be proportionate to the reader's affinity for the brand. Recommended for local devotees of the chain and for some readers in American popular culture.—Robert Perret, Univ. of Idaho, Moscow
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Most helpful customer reviews
56 of 62 people found the following review helpful.
In-N-Out History - It's Not all Here
By Thomas Evans
Lots of people love In-N-Out hamburgers, and Stacy Perman would tell its history. Although well written with a fine job of documenting the company after Harry Snyder's sons, Rich and Guy, took over, it omits the story of the risk and drama of its origination and contains errors and omissions.
For example, Perman only alludes to Charles Noddin but, without him, there would be no In-N-Out. She says, "it was just Esther and Harry. The Snyders did everything themselves." Not true. Charlie and Edith Noddin devoted as much time and effort as Esther and Harry. Although Harry, being younger, did more labor. As to the secret sauce, after some minor adjustments, Harry never "spent years perfecting" it.
But the greatest omission is the lack of explaining why the first In-N-Out was built in a place as isolated as Baldwin Park. It was a desperate place to start a business. And the story is untold.
She states that, "in all probability it was the country's first (drive through)". That's not so either. Enterprises evolve and the lunch wagons of the 1890s passed food to carriages driving in the street and to customers on the sidewalk. Surprisingly, about 1898, there was a drive up for carriages.
Harry Snyder did invent the two-way speaker. The reason he installed it was because when two or three cars were lined up, ordering by hand signals and shouting just didn't work; it was not so "motorists could order at one end" and "pick up their food at the other end." Also, the speakers were installed later, about two years when the need arose.
Perman states that Snyder was a savvy businessman who established Snyder Distributing. He actually divided the business into several independent units but it wasn't his idea; it was suggested by a CPA. Her statements about making a burger are not factual either nor that "five-wide tomatoes in a special designed box" were used. He used five by sixes and they were cut thinner in winter when the price escalated. Harry was a frugal man.
Snyder did not own the property of No. 1; it was leased. When the I-10 freeway was built over No. 1, the state offered Harry some surplus property across Garvey Blvd. He happily bought it for a song. Perman says that when Snyder and Noddin broke the partnership, Snyder kept the In-N-Out name. Not true. There were four stores then and each took two, and each had the In-N-Out name. She says that Noddin opened another burger chain in Pasadena but he didn't. Snyder took over the Baldwin Park and Pasadena stores. Noddin took the San Gabriel and Azusa units and did not build any others.
In spite of such errors and omissions, the book provides a fine history of fast food and is well worth reading.
20 of 21 people found the following review helpful.
What about the Systems?
By E. Lloyd
A few years ago I read "Behind the Golden Arches" which was the story of McDonalds. That book spent a lot of time talking about developing the great systems that McDonalds put in place in order to expand world wide. Until I went to In & Out I thought McDonalds had the best fast food system. However In and Out puts McDonalds (and all the others) to shame. The simplicity of the menu, being able to observe the preparation, not allowing long lines before taking the order, having a spare trash container next to the existing ones, the layout of the restaurants (I could be blindfolded in a new In & Out and find my way around), paying employees a bit more to get the good people. I'm dissapointed because this book doesn't address any of these in any detail. Who developed these systems? How long did it take? How have they changed over the years? In & Out is my favorite place to eat, but this book is not worth reading unless you like family gossip.
38 of 45 people found the following review helpful.
RICK "SHAQ" GOLDSTEIN SAYS: "QUALITY, CLEANLINESS, AND SERVICE!"
By Rick Shaq Goldstein
This is the life story of Harry and Esther Snyder and their family... and their one of a kind AMERICAN-SUCCESS-STORY IN-N-OUT-BURGER. The reader is taken from the Snyder's humble family beginnings... their falling in love... both their military service... the birth of their children... and their personal doggedness that led from one small fast food burger shop... to the current "cult-classic" chain that numbers over two-hundred locations. And it all started with Harry's mantra... do just one thing and be the best at it... and his entire system was based on three simple words: "QUALITY, CLEANLINESS, AND SERVICE". The author's exhaustive research pays off in spades as this is not only a tale of the amazing growth and success of "IN-N-OUT-BURGER"... but an insider's look... right from the middle of the action in the unparalleled escalation of the fast food culture in the United States from 1948 to the present. The Snyder's were not only right there with the birth of McDonald's, Burger King, Carl's Jr., etc. but In-N-Out beat them at their own game in the local market place that In-N-Out competed with them in. In fact even though they competed in the same area as Carl Karcher the owner of Carl's Jr. ... they were lifelong friends to the day they died.
As the rest of the industry spent every waking moment and dollar on lowering costs... whether through automation... or figuring out how many different ways they can freeze meat and potatoes... Harry refused to worry about lowering costs... he worried about "everything"... and I mean "everything"... being fresh. Only fresh meat... only fresh potatoes that they peeled and cooked themselves... every single day. They made their own buns... and made their own "secret sauce"... and they never spent money on advertising (not until the next generation of Snyder's... and then only minimally.)... because they didn't have to. The unbridled love of a meal from In-N-Out Burger... was passed from customers to their relatives... from relatives... to friends... from friends to mere acquaintances... like sharing a secret treasure. Lines of customers would wrap around the block and cause traffic jams. As they grew Harry got his own butcher to actually prepare the meat that came directly from a farm. Harry took care of the product and Esther handled the bookkeeping. Harry built a reputation with all his suppliers that his word was his bond. He never pressured them for better prices... he just let them know if he needed their help in a crisis they better be there. He inspected every truck of potatoes and meat. One bad potato and the whole truck was sent away. I can personally vouch for the Snyder's integrity that the author writes about, because in the early 1970's I was the sales manager for a computer company in Los Angeles that sold In-N-Out Burger a computer system to handle their burgeoning accounting needs. They were very happy with our system and wrote us a letter of recommendation on their "famous" In-N-Out-Burger letterhead. We put it in a nice frame in the lobby of our Wilshire Blvd. showroom so every potential customer that came to our office for a demonstration could read how we helped automate this unbelievable fast food hamburger company that was literally taking Southern California by storm.
As In-N-Out grew there were always rumors that they were going to sell the company to a conglomerate or go public but that was never the case. They also were only interested in very slow controlled growth. The Snyder's were always very private and kept things close to the vest. After Harry died... the younger son Rich took over and did a tremendous job. Unfortunately Rich died early in a plane crash and the older brother Guy who battled drugs took over and subsequently lost his fight with those demons. Esther's will and trust were changed so only a blood heir could inherit her stock... and there was only one such heir... Guy's young daughter Lynsi Snyder Martinez... who was not yet an adult. Regrettably... an ugly legal battle broke out between the trustees and Lynsi... and a company that kept family business private for over forty-years... was exposed through the media in ways that they had totally avoided through two prior generations.
Just as important as their unique "always-fresh" product is to In-N-Out Burger's storybook success... is the way they always treated their employees like family. In fact Harry and Esther never let anyone call them employees... and they would literally interrupt you in the middle of a sentence and tell you "THEY ARE NOT EMPLOYEES... THEY'RE ASSOCIATES!"
This is an absolutely engrossing story that weaves together an All-American-family... business... fast-food-mania... tragedy and success... and I am glad I dealt with this wonderful family personally... and I'm also glad I read this book... and even though I live in Northern California now... there is an In-N-Out Burger seven-tenths of a mile from my front door.
In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules, by Stacy Perman PDF
In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules, by Stacy Perman EPub
In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules, by Stacy Perman Doc
In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules, by Stacy Perman iBooks
In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules, by Stacy Perman rtf
In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules, by Stacy Perman Mobipocket
In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules, by Stacy Perman Kindle
Tidak ada komentar:
Posting Komentar