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“Barbie and her creator, the sharp-elbowed gal who built the biggest toy company, have a story to tell.”
—Time
Barbie and Ruth by Ruth Gerber is the remarkable true story of the world’s most famous toy and the woman who created her. It is a fascinating account of how one visionary woman and her product changed an industry and sparked a lasting debate about women’s roles. At once a business book, a colorful portrait of an extraordinary female entrepreneur, and a breathtaking look at a cultural phenomenon, Barbie and Ruth is a must read for anyone who ever owned a Barbie doll—a book Publishers Weekly calls, “a stirring biography…a fine study of success and resilience.”
- Sales Rank: #350737 in Books
- Published on: 2010-02-09
- Released on: 2010-02-09
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .65" w x 5.31" l, .48 pounds
- Binding: Paperback
- 288 pages
About the Author
Robin Gerber is the author of several books, including Leadership the Eleanor Roosevelt Way, Katharine Graham, and the novel Eleanor vs. Ike. She lives in Bethesda, Maryland.
Review
“This stirring biography is a fine study of success and resilience.” (Publishers Weekly)
“Gerber’s smoothly-written biography paints a fearless business woman as a devoted wife, a too-busy mother and a rock-‘em-sock-‘em executive.” (New York Post)
“Barbie and her creator, the sharp-elbowed gal who built the biggest toy company, have a story to tell.” (Time magazine)
Review
Gerber's smoothly-written biography paints a fearless business woman as a devoted wife, a too-busy mother and a rock-'em-sock-'em executive. -- New York Post
Most helpful customer reviews
24 of 25 people found the following review helpful.
Inside Information
By Kevin Killian
Barbie and Ruth is primarily the story of Ruth, and Barbie isn't in it as much as I'd like, but I will say that Ruth Handler makes a great subject.
She was driven and that's the word for her. Married to a man she considered a genius, she moved heaven and earth to make his toys happen, and after awhile, she began enjoying the power of being one of the few female toy executives. Her own two children, Barbie and Ken, were brought up almost in absentia, even though their Los Angeles home was designed and decorated within an inch of its life, including many factors ordinary children could only dream about having--such as a live tree growing up along the staircase, and a operating soda fountain in the basement! And still they were dissatisfied with their lives.
So was Ruth, and the book goes to great pains to show how Ruth's dissatisfactions led her down the primrose path of crime, so that idiotically she risked her company's future by participating in an ill thought out plan to conceal losses and to protect its credit during some lean times, by inflating to its stockholders the amount of profit Mattel was making. After years in court, she saw defeat, yet by this time she had another enemy to surmount--breast cancer, which for a woman who had always prided herself on her figure, was especially devastating. She did not take cancer lying down and instead started a new company with a feminist consciousness--Nearly Me, which developed and manufactured breast prosthetics from a female point of view. This part of the story was inspiring.
Forty-five "overt acts" of fraud were mentioned in the indictment, as her enemies rejoiced how the mighty had fallen. A lie detector test helped clear her beloved Elliott of any charges.
Anyone interested in the toy business might find BARBIE AND RUTH to be just the book they were looking for. So many inside facts I had never accounted for! For example, Mattel succeeded where others failed because it owned no factory equipment and merely outsourced all of its physical requirements to other, smaller firms--neoliberalism at an peak. And also why even a great toy like the little 17-key "grand piano" Mattel pioneered was doomed to fail, because it was made of so many contrasting materials that it was bound to roll up huge deficits from breakage in shipping--who'd a thunk it?
19 of 20 people found the following review helpful.
Barbie and Ruth
By Rossina Gil
I was an employee of Mattel during the time of Jill Barad's "reign." This book by Ms. Gerber completely puts into context the Mattel culture that evolved from its founder. Ruth Handler was an intriguing blend of an entrepreneur who carved the way for others and someone who complacently towed the line of gender-based expectations. For example, she was the keynote speaker at a men's club, but while her husband was escorted the proper way to the room assigned for her engagement, she was taken by way of the kitchen and garbage. Most importantly, while no one can underestimate the unfathomable wealth she accumulated due to her business acumen, her true successes came post-Mattel but most probably would not have been achieved without it. She helped survivors of mastectomies re-gain their self-esteem, re-connected with her children, inspired legions of executive women et al, and supported troubled youths. As a sort of B-story, I found it amusing that while Ruth's son Ken (who struggled with his sexuality) resented his name having been given to the Ken doll, the doll is well-received by the gay community. Ms. Gerber is indeed a masterful storyteller.
14 of 16 people found the following review helpful.
Engaging From Start to Finish
By Jamie Woolf
Who knew that the creator of the Barbie doll was a felon, a cancer survivor, a daughter of Jewish immigrants, a founder of Mattel, and that the real Ken that inspired the Ken doll was a victim of HIV and resented the materialism and negative effect of the doll that bore his name. It's an absolutely riveting and fascinating story. I couldn't put it down. Gerber's command of story telling helps us to understand Ruth Handler, scorn her, sympathize with her, and learn from her successes and failures. I'm surprised there was so little known about this pioneering woman behind the doll that we all know and love or hate. I loved this book from start to finish.
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